A picture is worth a thousand words
General
Strong brands have always relied upon compelling images to tell their story so how can you set about making sure you have the best possible photos to support your marketing activities?
If you are going to make your mark online, a good photo will often be the deciding factor on whether or not your story will be published or binned.
Here are our top tips on planning effective press photography for an event. It is all down to the brief and the preparation.
Review the brief
It might sound obvious, but work out in concise detail what you want the photographer to capture for you. On the night you will be too busy to be with the photographer every moment and they really need to know what is expected from them.
Consider:
- the venue all dressed for the occasion but prior to people arriving
- the reception drinks party – the bar, the drinks, the people etc
- corporate branding and sponsorship details – they all need recognising
- key people that must be included
- the stage set
- table settings
- elements of the catering – from canapés to puddings
- key speakers, prize winners, entertainment
- dancing afterwards
- create an e-news blast to celebrate the occasion with lots of people shots
- send key people their photo by email with a quick thank you note
- include the shots in presentations, pitches and future invitations.