20 Bedford Way – M.I.M.A Finalists!

General

Logan Hall - 20 Bedford Way

Meetings venue 20 Bedford Way has been nominated in two categories at the 2014 Meetings Industry Marketing Awards 2014 (M.I.M.A), including ‘Best Intregrated Marketing Campaign’, a campaign adhoc pr worked on alongside some other great agencies. 20 Bedford Way is also up for the Best Website award. The competition is tough, with some international big hitters, but we are excited to see how they fare!

Since 20 Bedford Way’s £2.4 million upgrade, the aim has been to get the word out about the bespoke Bloomsbury conferencing and events venue. The buzz around 20 Bedford Way since the revamp has been electric!

Head of Residence, Conference and Catering Michael Walker explains the importance of the brand: “We have developed the ‘20 Bedford Way’ brand and its accompanying website to reflect the strength and simplicity of the building and to attract the attention of external conference and event organisers to our excellent, professional facilities.”

Headed up by Richard Bull, 20 Bedford Way’s Business Development & Events Manager, the team bought together AdHocDigirankHudsonFuggle and FourPoints Management. Everyone involved put a great deal of work into the campaign and are so pleased it is getting recognition for its strength and creativity! As a new brand in the events world, 20 Bedford Way is delighted to have been recognised by the industry so soon!

This year’s event is taking place on 20th October 2014 at the Lancaster London. We are really looking forward to it and fingers and toes are most definitely crossed. Wish us luck! If you happen to be going then come and say hello. Richard and Sara from 20 Bedford Way will be attending as will representatives from some of the agencies who have been involved in the 20 Bedford Way journey so far!

For details on the awards please visit www.meetpie.com/mima.

 

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