adhoc pr wins PR award for corporate campaign

General

 

Romantic lock and our hotel CORPORATE SILVER (2)

adhoc pr has been awarded with a BestforPR award for its Corporate campaign for The Holiday Inn London – Camden Lock.
We were asked to help raise awareness of the hotel as it celebrated its tenth year in Camden.

The hotel wanted to forge new links with the local community and business sector and draw attention to its recent £1 million refurbishment. Looking towards London as a whole they wanted us to also focus on the meetings and events press.

Working with Ushma Patel of Muse Marketing we helped devise the 10th birthday party event working with the hotel and its marketing team. Key messages were carried through all the press communications materials including the social media campaign. These were picked up and used as well by our partners for the evening.

We delivered the client coverage results in over 15 titles, with a total audience reach of 434,000+. We were able to reach out and successfully touch each of our target audiences through online and print channels. Coverage included Caterer & Hotelkeeper, Meetpie.com, Conference News and Camden New Journal.

Most importantly we helped forge new relationships between the hotel and the local business community in Camden.
These included; The Amy Winehouse Foundation, Camden Mayor’s Office, Camden Working Men’s College and The Winch.

The hotel has maintained its links into 2014 and continues to work with the local charities and benefit from enhanced relationships with the local corporates.

“You all were fabulous last night and have been amazing to work with! Thank you, thank you so much” says General Manager Tasneem Buitendijk.

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