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Barcelo Hotels

We looked after this portfolio of 21 hotels across the UK for just over three years. This was an extremely active account, full of opportunities and challenges. We really have excellent connections with the regional press and this meant we could make the most of every story.

When the kitchen porter at Barcelo the Lygon Arms retired after 30 years we worked out he had washed up over 30 million dishes. A fantastic photo of David Phillips featured in the Metro nationwide, made headlines on the Chris Evans BBC Radio 2 programme and every single trade title and website.

Unfortunately there are also times we have to be ready to help in a crisis. The much loved Barcelo Majestic Hotel Harrogate was badly damaged in a fire and this hit the national news. We were on hand throughout, working with the crisis team to distribute clear, concise messages over a period of more than a year. This involved national and local TV and radio, national and local media, the trade press and social media. We were able to monitor the social media and reassure twitter users including worried wedding and events organisers with useful information on how to get in touch.

www.barcelo.com

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