Sofitel London Heathrow, Terminal 5

Airport hotels need celebrities to give them some glamour and Albert Roux certainly helped get this hotel off the ground without it getting caught up in the negative publicity surrounding the launch of Terminal 5. The Daily Telegraph raved about the restaurant which set the benchmark for the rest of the coverage. Actress Helen Lederer did a full page spa and restaurant review in the Times. Business Traveller did a ‘Tried and Tested’ feature and the Independent did two separate features. In under 18 months well over 50 international and national press visits were coordinated with a total audience reach of over 84,000,000. www.sofitel.com

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