Half-Pint Chic

Founded by mother of two Nicole Frost in 2011, Half-Pint Chic is an online member’s fashion club offering boutique children’s clothing brands at affordable prices. Our first challenge was to manage the website’s blog by securing collaborations with key bloggers to help drive interesting and relevant content for the blog on a weekly basis. This also included developing relevant links and tags to help online exposure/SEO. Through a targeted online communications campaign, adhoc pr raised awareness of helping drive new members to the website. This involved setting up website reviews with top mummy bloggers, parenting writers and money saving experts. We also managed content and competitions on facebook and twitter on a day to day basis.

View another snapshot